Bard, ChatGPT, and Claude show how they can help creators (most of the time)  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

	Forwarded this email? Subscribe here for more You’re reading the My News Biz newsletter, which I will be sending you every other Thursday. My goal is to help you and other digital media entrepreneurs to find a viable business model that works for you. If you were forwarded this email, you can sign up here. I used AI to produce headlines in the style of CNN, Daily Mail, and NYTimes Bard, ChatGPT, and Claude show how they can help creators (most of the time) James Breiner Dec 21   READ IN APP   You’re reading the My News Biz newsletter. My goal is to help digital media entrepreneurs find viable business models. Upgrade to paid I’m writing this mainly for those of you who are trying to figure out how to get started using AI in the newsroom. All of you experienced users might find my journey useful as a case study that will help bring along colleagues who haven’t yet jumped into using AI tools. Image by Gerd Altmann from Pixabay I recently finished a four-week online course on how to use ChatGPT and other AI tools in your newsroom. There were 8,000 students from 157 countries enrolled in this free course. Most seemed to be from small news organizations looking for ways to save time and money while improving quality. Teaching the course were two expert instructors, Aimee Rinehart, senior product manager of AI strategy for the Associated Press, and Sil Hamilton, a machine learning engineer and AI researcher-in-residence at the pioneering journalism organization Hacks/Hackers. Help with creativity In one of the course exercises we were asked to put AI to work on a common newsroom task. For editors and journalists, among the most common tasks were: suggesting headlines, suggesting social media posts, summarizing lengthy documents, transcribing video or audio, and screening user emails and comments. I decided to ask three different chatbots — Claude (Anthrop\c), ChatGPT, and Bard — to read a 500-word article and propose 12 headlines each: four in the style of the New York Times, four in the style of the Daily Mail, and four in the style of CNN. I have added boldface and italic to my favorite headlines. Here was the response of Claude (ANTHROP\C): Here are 12 potential headlines for the article summary in the requested styles: New York Times Style Headlines Partnerships Emerge as Key to Journalism's Survival  As Democracy's Watchdogs, News Outlets Join Forces  United Against Extinction, Media Innovate Via Collaboration Censorship Drives Reporters Toward Borderless Cooperation Daily Mail Style Headlines Print Barons Embrace Online Upstarts to Save Skins  Desperate Times Call for Unholy Media Alliances  Competitors Collude as News Hits Hardest Times  Global Pacts Let Hacks Trade Secrets Across Borders CNN Style Headlines Media Organizations Accelerate Collaboration in Time of Crisis  Publishers Make Strange Bedfellows to Save Public Service Mission  Data Sharing Networks Help Reporters Follow the Money  News Industry Reinvents Itself Through Cross-Border Teamwork Here was ChatGPT 3.5's response: New York Times Style: "Global Media Outlets Embrace Collaboration to Secure the Future of Public-Service Journalism" "From Crisis to Cooperation: How Media Organizations Forge Alliances for Sustainability" "In an Age of Disruption, Media Unite to Preserve Public-Service Journalism" "The Collaborative Revolution: Media's New Approach to Sustaining Journalism" Daily Mail Style: "Media Giants Join Forces: Unlikely Alliances Save Ailing Journalism" "Media Megamergers: A New Dawn for Public-Service Journalism" "Media Survival Tactics: How Collaboration is Reshaping the News Landscape" "From Rivals to Partners: Media's Last-Ditch Effort to Stay Afloat" CNN Style: "Strengthening the Fourth Estate: How Global Media Cooperatives Ensure Journalism's Future" "In the Face of Crisis, Media Innovates: A Look at Collaborative Models Shaping Journalism" "When Media Unites: Examining the Shift from Competition to Collaboration" "Media Organizations Forge International Bonds for Sustainable Journalism" Here was Bard's response:  New York Times: Collaboration as a Business Model for Public-Service Journalism Media Organizations Accelerate Collaboration to Achieve Sustainability Journalism in the Age of Collaboration Public-Service Journalism Finds a Lifeline in Collaboration Daily Mail: Media Collaborate to Survive in Profit-Driven News Ecosystem Journalists Team Up to Fight Censorship and Misinformation Public-Service Journalism Gets a Boost from Collaboration Collaboration is the Key to the Future of Journalism? CNN: Collaboration: The New Way Forward for Public-Service Journalism? Media Organizations Join Forces to Sustain Public-Service Journalism Collaboration Helps Journalists Overcome Challenges and Produce High-Quality Work Public-Service Journalism Thrives When Media Organizations Collaborate My conclusions and observations Again, I put some of my favorite headlines created by the three chatbots above in bold italic. All three chatbots came up with interesting suggestions. This kind of idea generation seems like a useful and helpful tool. They are just ideas, and they can be toyed with and stimulate creativity. And they were produced in just seconds. I realized that it would be tough to get both "competition" and "collaboration" in a crisp headline. The headlines I liked best emphasized "collaboration". Bard produced the best material with active verbs, I thought. ChatGPT was next, but it produced headlines with a static structure: a phrase, then a colon, and then the verb. Less active. Claude seemed to miss the keywords. The headlines seemed wordy and dull. Caution: All of the creative work produced by these chatbots has potential errors or hallucinations and should be reviewed by an editor. Chatbots simply try to answer the question they are asked. If they don’t know, they make something up. That said, did you have some favorite headlines? Leave a comment My News Biz is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Upgrade to paid Loren Feldman, founder of 21 Hats HOLIDAY BONUS: You’re invited to a live video chat with Loren Feldman, founder of 21 Hats, an online community of small business owners who compare notes, share strategies, and learn from each other. (Normally these video conversations are only for paid subscribers.) Loren has held senior editorial positions for coverage of entrepreneurship at Inc. magazine, the New York Times, and Forbes. Join us at 2 p.m. Eastern Time on Tuesday Jan. 2 for a 40-minute conversation via Zoom. Here’s the link: https://us04web.zoom.us/j/72377483741?pwd=txivPRBkadGB6a6wWVTjuyfbaMSH1g.1 11 a.m. in Los Angeles 12 noon in Denver 1 p.m. in Mexico City and Chicago 4 p.m. in Buenos Aires 7 p.m. in London 8 p.m. in Madrid, Paris, Berlin, Rome 3 a.m. Wednesday Jan. 3 in Beijing You're currently a free subscriber to My News Biz. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2023 James Breiner 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe