The Morning: China’s changing tastes

Hollywood's bad year at the Chinese box office.
Continue reading the main story
Ad
The Morning

January 28, 2024

Good morning. China was once a big moneymaker for Hollywood. Last year, no American movie broke the Top 10 at the Chinese box office.

A person riding to the top of an escalator, looking at an electronic billboard for a movie.
A multiplex in Beijing. Gilles Sabrié for The New York Times

Changing tastes

"Barbenheimer" — the portmanteau given to the same-day release of "Barbie" and "Oppenheimer" last summer — was a genuine cultural phenomenon for much of the world. Cinemas were filled with outfits in various hues of pink. Social media frothed with opinions. And the films brought in a combined $2.3 billion globally.

The "Barbenheimer" story played out differently in China, though. Neither movie cracked the nation's top 30 releases last year. In fact, as my colleagues Claire Fu, Brooks Barnes and Daisuke Wakabayashi have reported, it was a bad year for all of Hollywood at the Chinese box office, where no American movie broke the list of top 10 highest-grossing movies.

The numbers must be chastening for Hollywood studios; China has often been a salve for declining domestic revenues. In 2012, seven of the top 10 releases in China were American, and Chinese companies were soon investing billions of dollars in U.S. entertainment. Studios went out of their way to appease the Chinese market, amending scripts for censors and shoehorning in Chinese product placements.

In the past few years, though, as tensions grew between the countries' governments, China began to look inward. It invested in domestic filmmakers and filmmaking technologies like C.G.I., Claire Fu told me. And it began the construction of thousands of new movie screens, in part to expand the reach of movies that "exhibit the Chinese national spirit," officials said. This investment appears to be paying off — the top grossing films last year were Chinese-made productions like "The Wandering Earth II," a sci-fi movie heavy on special effects and themes of collectivism.

Chinese audiences are shunning Hollywood for domestic film options that are improving in quality, and reflect their own societal issues and values. "Chinese films have the content that Chinese audiences can relate to, culturally and emotionally," Claire told me. Examples include "No More Bets," based on a real-life scam in which people were kidnapped and forced to work online fraud jobs in Southeast Asia, and "The Battle at Lake Changjin," the country's top-grossing movie of all time, about a Chinese triumph over the U.S. during the Korean War.

Hannah Li, a 27-year-old Marvel die-hard who grew up watching Western movies, told Claire that Hollywood needs to change its approach if it wants to succeed in China. "If you don't want to get off your high horse to see what we like, then it's natural that you will be washed-out," Hannah said.

Will Hollywood studios double down in China and adapt to a new normal, or cut their losses? The change in the Chinese audience has already altered the calculus in Hollywood more broadly. Studios have decided to spend less money on the kind of franchise movies that have historically relied on the Chinese market to recoup their large budgets.

"If they want to meet the Chinese market's requirement and make the audience feel like they can relate more," Claire said, "then Hollywood will need to weigh up the losses and gains."

Read the full story by Claire, Brooks Barnes and Daisuke here.

For more: After a decade collaborating with top filmmakers, the Chinese authorities have figured out how to make watchable propaganda films, The Economist reports.

Continue reading the main story

ADVERTISEMENT

Ad

NEWS

2024 Election

  • Nikki Haley returned to South Carolina, her home state, in search of support in high places for her flagging campaign for president. She's finding little.
  • A coalition of Black faith leaders, partly spurred by their parishioners, is pressing the Biden administration to push for a cease-fire in Gaza.
  • Representatives from the Donald Trump and Haley campaigns are expected to make their pitches to a network of Republican megadonors.
  • The 2024 election campaign is set to be one of the longest in modern history. The Trump and Biden campaigns face unusual strategic decisions in the weeks ahead.

More on Politics

E. Jean Carroll in a high-collared dress next to a window overlooking the Hudson River.
E. Jean Carroll Sarah Blesener for The New York Times

Israel-Hamas War

  • Negotiators are closing in on a deal in which Israel would suspend fighting in Gaza for about two months in exchange for the release of more than 100 hostages.
  • Top American, Israeli and Arab officials are trying to answer the divisive question of how Gaza will be governed after the fighting stops.
  • Britain, Germany and at least four other countries said they would join the U.S. in suspending funding to a U.N. agency that aids Palestinians after Israel accused some of its employees of participating in the Oct. 7 attacks.
  • The head of the U.N. agency urged the countries to reconsider. "The lives of people in Gaza depend on this support and so does regional stability," he said.
  • A significant number of weapons Hamas used in the Oct. 7 attacks and in the war in Gaza came from the Israeli military, according to Israeli military and intelligence officials.

War in Ukraine

More International News

The a view from the back of a man with short hair, wearing a striped shirt and a black backpack, ahead of him is the Shanghai skyline.
In Shanghai. Qilai Shen for The New York Times

Other Big Stories

  • Since a freight train carrying hazardous material derailed a year ago in East Palestine, Ohio, no legislation has passed to prevent similar disasters and accidents have increased.
  • A man in Washington State has pleaded guilty to making 20 "swatting" calls to the police in several states and Canada.
  • Aryna Sabalenka beat Zheng Qinwen to win her second straight Australian Open tennis title.

FROM OPINION

China should do more to protect trade routes in the Red Sea instead of criticizing the U.S. response to the evolving crisis there, Isaac Kardon and Jennifer Kavanagh write.

Here are columns by Nicholas Kristof on a war with China and Maureen Dowd on Trump.

The Sunday question: Does Gov. Greg Abbott's border fence in Texas constitute self-defense?

Texas claims a right to defend itself against "invasion" regardless of federal policy. "When the federal government isn't enforcing the law, and it's quite clear they're not, it leaves Texas with difficult choices to make," The Fort Worth Star-Telegram's Nicole Russell writes. But "if he's right, then each state could use a finding of an 'invasion' as a pretext for waging war against whomever it wants to — presumably including the federal government," Stephen Vladeck writes in The Houston Chronicle.

Discover more of the insight you value in The Morning.

The Times is filled with information and inspiration every day. So gain unlimited access to everything we offer — and save with this introductory offer.

MORNING READS

A group of well-dressed people seated at a long dinner table inside a dimly lit restaurant.
In Paris.  Pierre Mouton

Je suis un rock star: ​Maxim's​ in Paris ​has ​started a new chapter after 130 years in​ the restaurant business. Can the forgotten hot spot reclaim its cool?

Out there: What do you call a ​galaxy without stars? ​Dark galaxies have joined dark energy and dark matter in the cosmic lexicon​.

Word through The Times: Though the word "pose" is associated with the dance style voguing, it is less a part of the vocabulary and more a part of the movement.

Vows: In 1998, they fell in love fast. Once gay marriage became legal, they were too busy raising daughters and building a life to make it official.

Lives Lived: David Skal was a witty historian of horror entertainment who examined the cultural significance of movies meant to scare us. He died at 71.

Continue reading the main story

ADVERTISEMENT

Ad

TALK | FROM THE TIMES MAGAZINE

A portrait of John Malkovich's head and shoulders against a textured yellow background.
John Malkovich  Photo Illustration by Bráulio Amado

I spoke with the actor John Malkovich, who co-stars in the upcoming Apple TV+ series "The New Look."

You first became known for your Steppenwolf Theater Company work: emotionally confrontational, pushing audiences. I'm curious how you think contemporary audiences are different from audiences back then. Hey, each generation is entitled to do their thing. There are things my kids like that I don't quite grasp, but that is the natural flow of life. Things seem crazy sometimes, and unrecognizable, but I'm 70 years old. It's perfectly natural that they seem unrecognizable because part of the thing of aging is, as Linda Loman said in "Death of a Salesman," "Life is a casting off."

You've done a lot of disparate work, and yet there's always some Malkovich-ness that comes through. You're not one of these actors who people talk about as subsuming themselves into the character. There is a kind of technical actor who does often fantastic and pretty purely technical things. I'm not really that, and I'm not sure how much it fascinates me. I can appreciate it, especially when somebody's very good at it, but I don't think there are 50 characters like that in an actor. There are, like, five.

I want to go back to the line from "Death of a Salesman": "Life is a casting off." What are you casting off? You have to let go of the past, of connections. At this age, there are people who are dead now that were very close to me. There are people I love to have a conversation with — who I sometimes dream of and have the conversation in dreams — that I'll never see again. That's a natural part of life. It's cast off in the sense that it's allowed to float away. It's also not weighing you down. It's gone.

Read more of the interview here.

More from the magazine

BOOKS

An illustration of Dan Jones shows a white man with brown eyes, hair and beard, wearing a blue V-neck T-shirt.
Dan Jones Rebecca Clarke

By the Book: Dan Jones​, the prolific historian, British TV personality and author of ​the Hundred Years' War trilogy​, turned to​ fiction ​after ​a dinner ​with George R.R. Martin​.

Our editors' picks: "Not Here to Make Friends," a full-on villain romance novel filled with lying, scheming and blazingly tumultuous sex, and eight other books.

Times best sellers: Jamie Lee Curtis's "Just One More Sleep," which tells the story of a young girl waiting for her next birthday, is new on the children's picture book best-seller list.

THE MORNING RECOMMENDS …

Make a meal shine. Add coconut milk.

Keep your pet safe during cold weather.

Identify plants with these apps.

Level up your carry-on luggage.

THE WEEK AHEAD

What to Watch For

  • A Hong Kong court will consider a petition tomorrow to liquidate the property developer China Evergrande, which defaulted on offshore debt in 2021.
  • A decision in Donald Trump's civil fraud trial is expected to be reached Wednesday.

What to Cook This Week

Two plates of eggplant adobo with rice on a neutral colored surface.
Eggplant adobo Julia Gartland for The New York Times.

In this week's Five Weeknight Dishes newsletter, Emily Weinstein suggests making a versatile dish that could work for breakfast as well as dinner: Tejal Rao's eggs Kejriwal, a spicy egg-and-cheese on toast dish with roots in Mumbai. Other recipes featured on this week's list include a one-skillet eggplant adobo, an easy Los Angeles-style burrito and a chicken piccata that can be made in under 30 minutes.

NOW TIME TO PLAY

Here is today's Spelling Bee. Yesterday's pangram was cornball.

Can you put eight historical events — including the first speeding ticket, the rise of chocolate, and the creation of A.T.M.s — in chronological order? Take this week's Flashback quiz.

And here are today's Mini Crossword, Wordle, Sudoku and Connections.

Thanks for spending part of your weekend with The Times.

Sign up here to get this newsletter in your inbox. Reach our team at themorning@nytimes.com.

Continue reading the main story
The Morning Newsletter Logo

Editor: David Leonhardt

Deputy Editor: Adam B. Kushner

News Editor: Tom Wright-Piersanti

News Staff: Desiree Ibekwe, Lauren Jackson, Sean Kawasaki-Culligan, Brent Lewis, German Lopez, Ian Prasad Philbrick, Ashley Wu

News Assistant: Lyna Bentahar

Saturday Writer: Melissa Kirsch

Need help? Review our newsletter help page or contact us for assistance.

You received this email because you signed up for the Morning newsletter from The New York Times, or as part of your New York Times account.

To stop receiving The Morning, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings. To opt out of updates and offers sent from The Athletic, submit a request.

Subscribe to The Times

Connect with us on:

facebooktwitterinstagram

Change Your EmailPrivacy PolicyContact UsCalifornia Notices

LiveIntent LogoAdChoices Logo

The New York Times Company. 620 Eighth Avenue New York, NY 10018

HOY EN ALBANIA