You’re reading the My News Biz newsletter, which I will be sending you every other Thursday. My goal is to help you and other digital media entrepreneurs to find a viable business model that works for you. If you were forwarded this email, you can sign up here. Trust #2: Product ratings you can believeHere are some tools that help consumers sort through misleading marketing noise
You’re reading the Your News Biz newsletter. My goal is to help digital media entrepreneurs find viable business models.
Trustworthy sources. You may remember that my last newsletter talked about trust being in short supply these days. The flood of propaganda, marketing messages, and clickbait threatens to drown out trustworthy news and information. I am also skeptical of a lot of the ratings I see for products and services — tech gadgets and apps, hotels, restaurants, airlines, financial products, household appliances, etc. Extreme opinions can skew averages higher or lower. Some companies pay people or use robots to trash their competitors or boost their ratings. So I wondered if there were any tools that can help consumers figure out where to find reliable reviews of products and services. If we want to have free markets, we need to have information that helps us compare quality and prices. Word of mouth is great. But what do we have online? Spotting fake reviews onlineIt turns out that many companies try to boost their ranking in various online ratings with sleazy tactics. Researchers at the University of Pennsylvania’s Institute for the Study of Free Markets have researched the issue. Among their findings:
How to identify fake reviewsThe UPenn researchers recommended using the free Fakespot site and app by Mozilla It rates the credibility of reviews on sites such as Walmart, Amazon, Sephora, BestBuy, eBay, and Shopify. Consumer Reports magazine also recommends using Fakespot as well as these tips for identifying fake online reviews:
Final thought: Reliable product and service ratingsI’ve bought cars, household appliances, stereo speakers, and tech products based on reviews in Consumer Reports. It models several practices for producing trustworthy information. They use techniques that the best investigative journalists use. Their mission statement says it all. I’ve boldfaced the key words: “Consumer Reports is an independent, nonprofit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace.”
Disclosure: I’m a paid subscriber to Consumer Reports and a donor. They have not asked for a recommendation nor have I received any benefit from them for writing this article.
Previously, on the issue of Trust:Wikipedia is the greatest online service of the internet age 3,000 independent news media rebuild trust around the world In Spain, 80,000 people pay to support high-quality journalism You're currently a free subscriber to Your News Biz. For the full experience, upgrade your subscription. |
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Trust #2: Product ratings you can believe
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