Opinion: There are a bazillion possible Starbucks orders, and it’s killing the company

The Seattle-based chain has become the Boeing of coffee bars.

View in browser|nytimes.com September 2, 2024 Starbucks is struggling with an overly complex menu, providing too many drink options and not enough staff, writes Bill Saporito, an editor at large at Inc. magazine. Lia Sued C. Opinion Read the guest essay. → Sign up for the Opinion Today newsletter Get expert analysis of the news and a guide to the big ideas shaping the world every weekday morning. Get it in your inbox Need help? Review our newsletter help page or contact us for assistance. You received this message because you signed up for updates from The New York Times. To stop receiving From The Times, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings. To opt out of updates and offers sent from The Athletic, submit a request. Subscribe to The TimesGet The New York Times app Connect with us on: Change Your EmailPrivacy PolicyContact UsCalifornia Notices The New York Times Company. 620 Eighth Avenue New York, NY 10018