View in browser Social Media Metrics That Matter for Press Releases By The Business Wire Content Team, 7/10/2025 Social media is no longer just an afterthought in public relations. It is a primary distribution channel, often the first touchpoint for audiences encountering a press release. Whether through a brand's own account or through amplification by media, influencers, or employees, social platforms shape perception, expand reach, and drive engagement. But success is not measured simply by views or likes. The metrics that matter are nuanced, tied to platform-specific behaviors, and should inform how press releases are packaged and promoted. Read More Resources Business Wire Blog Sample Press Release Whitepapers and Webinars Request a Demo Business Wire, 101 California Street, 20th Floor, San Francisco, CA 94111, 415.986.4422 Unsubscribe Manage preferences