View in browser Emerging AI Tools Public Relations Pros Need to Know By The Business Wire Content Team, 7/2/2025 AI tools are transforming how PR professionals work—streamlining content creation, sparking creativity, personalizing outreach, and enhancing measurement. While generative AI and other smart tech can be powerful additions to your toolkit, it's essential to apply them thoughtfully, recognizing where human judgment is still key. Not every tool suits every task, especially when accuracy, tone, and ethics are on the line. In this blog, we highlight emerging AI-powered tools worth exploring and flag those losing relevance—helping you focus your time and budget where it counts.  Read More Resources Business Wire Blog Sample Press Release Whitepapers and Webinars Request a Demo Business Wire, 101 California Street, 20th Floor, San Francisco, CA 94111, 415.986.4422 Unsubscribe Manage preferences