Good morning. Today, my colleague Madison Malone Kircher writes about celebrity entrepreneurs. We're also covering the California fires, Sudan and chronic pain. —David Leonhardt
Celebrity, Inc."Please just keep in mind," Nikki Glaser exhorted Hollywood's A-list while hosting the Golden Globes last week: "The point of making art is not to win an award. The point of making art is to start a tequila brand so popular that you never have to make art again." The stars arrayed before her chuckled. They were laughing at themselves. Among them was Selena Gomez. The actress, doubly nominated that evening for her roles in "Only Murders in the Building" and "Emilia Peréz," has become a beauty tycoon with her popular makeup company, Rare Beauty. Ariana Grande, seated nearby, owns a cosmetics brand, too. Need a drink? Ryan Reynolds sells gin, and Brad Pitt has rosé. George Clooney, Kendall Jenner and Dwayne the Rock Johnson all founded tequila brands. Got kids? Jessica Alba's Honest Company proffers diapers and baby stuff. Looking for workout gear? There's Kate Hudson's Fabletics. Menopause products? Try Naomi Watts's offering, Stripes. These days it feels as if Hollywood's entrepreneurs are dabbling in every part of the retail market. It's not enough anymore for a celebrity to simply be a spokesperson for the brand. Now they've got to own it, too. This model offers more control — and potentially bigger profits. (Though that means bigger risks as well, naturally.) Extra cashWhy is this happening? One reason is that a side hustle offers insurance against the fickle entertainment industry. It's harder to score a big payday when streaming services pay a fixed price for a movie or a show, regardless of how many people watch it. And roles might dry up, but a successful brand can outlast someone's good looks or the buzz they earned from their last prize nomination. It can offer "a very steady amount of money that can go on for years, after your acting career is over or diminished," Bruno Maglione, the president for licensing at the talent agency IMG, previously told The Times. In some cases, actors can make much more from their stuff than they do from their film credits. Gomez is reportedly a billionaire these days. Celebrities aren't going it alone, however. They work with experienced entrepreneurs. Gomez started her company with three alums from NYX Cosmetics, including her chief executive. Alba brought on the chief executive of a nonprofit focused on childhood health. She later recruited Brian Lee, a serial entrepreneur who co-founded Kim Kardashian's company ShoeDazzle. Still, there are no guarantees. In 2024, the actor Blake Lively started a hair-care line, Blake Brown. The brand tanked alongside a reported smear campaign against Lively during the promotion of her film "It Ends With Us." Kristen Bell and Dax Shepard's Hello Bello — another diaper company — filed for bankruptcy in 2023. (They later sold it to a private equity fund.) It's not enough for celebrities simply to put their face on a product. It's about telling a story and convincing those of us who might buy their booze or bralette or blush that they actually embody the product. That they use it or, at the very least, like it. Jenner has been known to pop up at college bars pouring shots of her wares. Gomez stepped onto the red carpet at the Golden Globes wearing plenty of her own makeup products, which the brand later highlighted on social media. Not every celebrity has gone this route. Some still tread more traditional paths, lending their likeness for ad campaigns. Timothée Chalamet, who is drawing Oscar buzz for his portrayal of Bob Dylan in "A Complete Unknown," hasn't founded any companies, though he's an "ambassador" for high-end brands like Chanel. Bob Dylan, on the other hand, would like to sell you a bottle of his whiskey. Yes, the real Bob Dylan.
California Fires
Politics
International
Other Big Stories
Should we take Trump's talk of territorial expansion seriously? Yes. Trump's threats interfere with the affairs of American allies at a time when our adversaries mean to do us harm. "Now is not the time to tie down the American military in pointless imperialism," The Kansas City Star's David Mastio writes. Who knows? Trump's strategy of inciting fear makes it impossible to know his real intentions. "This causes many problems, among them forcing people and governments to insulate themselves against the chaos, to the detriment of the chaos-creator," The Pittsburgh Post-Gazette's David Mills writes.
Vivek Ramaswamy wants the United States to reward the genius of skilled immigrants. But the American dream is about working hard, even if it's not high-achieving, Ross Douthat writes. Democracy worldwide is being challenged, but it's not facing extinction, Serge Schmemann writes. Studies suggest that some patients with severe brain injuries remain conscious even if they're not responsive. Science needs to work to restore their ability to communicate, Daniela Lamas writes. Here are columns by Nicholas Kristof on contraceptive shots and Maureen Dowd on Jimmy Carter's funeral. A subscription to match the variety of your interests. News. Games. Recipes. Product reviews. Sports reporting. A New York Times All Access subscription covers all of it and more. Subscribe today.
Medical mystery: A writer suddenly began experiencing chronic pain. It made her realize how many others were, too. Spooky holidays: Does a giant skeleton in a tutu qualify as a Christmas decoration? A court in Tennessee will decide. Crossing the Atlantic: Why do so many stage shows that were hits in London bomb on Broadway? Most clicked: The maps of the Los Angeles fires were the most popular story in The Morning this week. See them here. Vows: They met more than 20 years ago as child actors in "School of Rock." Now they're married. Lives Lived: Charles Person was the youngest of the 13 original Freedom Riders who traveled to Birmingham, Ala., from Washington in 1961 in an effort to integrate interstate bus terminals across the South. He died at 82.
"Fire Weather," by John Vaillant: In this hair-raisingly prescient book — it could be shelved under "horror nonfiction" — Vaillant makes the case that the raging wildfire that consumed Fort McMurray in Alberta, Canada, in May 2016 was a harbinger of catastrophes to come. He shows how the blaze flickered to life, then grew, fed by dry trees and hurricane-force winds, until it devoured more than 2,500 homes and other structures and 2,300 square miles of forest, not to be fully extinguished until August of the following year. "Vaillant anthropomorphizes the fire," our reviewer wrote of "Fire Season," which was selected as one of The Times's 10 Best Books of 2023. "Not only does it grow and breathe and search for food; it strategizes. It hunts." More on books
This week's subject for The Interview is Ben Stiller. The new season of "Severance" (Apple TV+), which he directs and executive produces, returns on Jan. 17. Stiller talked about the show, how comedy has changed and being Jewish in Hollywood. A project you had wanted to make for a long time was an adaptation of "What Makes Sammy Run?" the Budd Schulberg novel. It's a story about a Jewish character named Sammy Glick who's a conniving, amoral striver in Hollywood and his thirst to succeed. What was it about that book that resonated with you? I think Budd Schulberg saw it as a metaphor for anybody who wants to get to the top — that mind-set of, do whatever it takes. That's why I think the novel resonates. There's always been a resistance to it, and I can understand why. For a long time I was frustrated because I felt like this story should be made, but the flip side of it is it can be looked at as you're shining a spotlight on a Jewish character who is the self-hating Jew who is willing to do whatever. That was the resistance to making it? Partly, I think so. It's funny, I think about it now and I would love to see that story made. What I worry about is how people would interpret it on the outside — and that's as a Jewish person. Are ways in which, after Oct. 7, being Jewish in Hollywood has been trickier to navigate? Have things felt different? I think just being a Jewish person feels different. I grew up in an incredibly sheltered Upper West Side environment. I never experienced antisemitism. So to start feeling that now, where other people have felt it their whole lives, and to see the rise in antisemitic violence, is something that I never thought I'd experience in my lifetime. The reality of it is frightening. Read more of the interview here.
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domingo, 12 de enero de 2025
The Morning: How celebrities became moguls
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ROPA Y COMPLEMENTOS ALIAZON
ROPA Y COMPLEMENTOS
HOY EN ANDORRA
Bondia - Diari digital gratuït d'Andorra
- 'Els Cabrits' deixen escapar l'or i es queden amb la plata - 5/30/2025 -
- Berta Miquel es fa amb la plata en gimnàstica artística - 5/30/2025 -
- El Comitè Olímpic Andorrà retira la medalla d'equips femenina i manté la masculina en 'cross-country' - 5/30/2025 -
- Vicky Jiménez remunta a les semifinals i accedeix a la final per lluitar per l'or o la plata - 5/30/2025 -
- El Tribunal de Comptes alerta del límit d'hores extra superades pels funcionaris i el nomenament d'urgència de personal interí - 5/30/2025 -
Diari d'Andorra
- Els 'cabrits' cauen davant de Mònaco a la final - 5/30/2025 - Marc Basco
- Triomf de la selecció masculina davant Luxemburg - 5/30/2025 - Marc Basco
- Torres revindica el rol del Principat com a territori ciclista a Segòvia - 5/30/2025 - Redacció
- El doctor Joan Soler serà el nou responsable de salut mental - 5/30/2025 - Redacció
- Desmuntat el rellotge de Casa de la Vall per resguardar-lo durant la rehabilitació - 5/30/2025 - Redacció
El Periòdic d'Andorra
- “La gent amaga la malaltia per por de perdre la feina”, alerta Risco en el Dia Mundial de l’Esclerosi Múltiple - 5/30/2025 - Elena Hernández Molina
- Berta Miquel mostra una gran imatge, sobretot en l’exercici de maces, i s’endú la medalla de plata - 5/30/2025 - Pol Forcada Quevedo
- Per a ‘Beto’ Company no hi ha favorit del duel contra l’Eivissa, deixant clar que el tret diferencial serà l’encert - 5/30/2025 - Pol Forcada Quevedo
- Joan Soler assumirà la direcció del Servei de Salut Mental del SAAS a partir de l’1 de juny - 5/30/2025 - El Periòdic d'Andorra
- Uns augments salarials per sobre de l’IPC situen Andorra Turisme al focus del Tribunal de Comptes - 5/30/2025 - El Periòdic d'Andorra
ÚLTIMAS NOTICIAS
ÚLTIMAS NOTICIAS
Últimas noticias // Diariocrítico.com
- Horóscopo de hoy, sábado 31 de mayo de 2025 - 5/30/2025 - redaccion@diariocritico.com (Diariocrítico)
- Aseguran que Elon Musk tomaba ketamina, éxtasis y hongos psicodélicos durante la campaña de Trump - 5/30/2025 - redaccion@diariocritico.com (Diariocrítico)
- El ex director de la CIA señala el que puede ser el próximo país objetivo de Putin - 5/30/2025 - redaccion@diariocritico.com (Diariocrítico)
- El juez Peinado renuncia a investigar el rescate de Air Europa tras admitir un error propio - 5/30/2025 - redaccion@diariocritico.com (Diariocrítico)
- Linkin Park anuncia una única fecha en España para 2026: será en Rivas Vaciamadrid - 5/30/2025 - redaccion@diariocritico.com (Diariocrítico)
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Noticias nacionales | Diariocritico // Diariocrítico.com
- El juez Peinado renuncia a investigar el rescate de Air Europa tras admitir un error propio - 5/30/2025 - redaccion@diariocritico.com (Diariocrítico)
- Las comunidades del PP acusan a Aagesen de "oscurantismo" y demandan entrar en el comité que investiga el apagón - 5/30/2025 - redaccion@diariocritico.com (Diariocrítico)
- Leire Díez quiere que el PSOE la llame para explicar los audios de la UCO: "Tengo la conciencia tranquila" - 5/30/2025 - redaccion@diariocritico.com (Diariocrítico)
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HISTORIA
Canal Historia // Diariocrítico.com
- Hoy 24 de mayo es día de María Auxiliadora: qué se celebra - 5/24/2025 - redaccion@diariocritico.com (Diariocrítico)
- Día de la Virgen de Fátima, 13 de mayo: se conmemoran sus apariciones - 5/13/2025 - redaccion@diariocritico.com (Diariocrítico)
- El santoral de hoy, 25 de abril: ¿qué santos celebran hoy su día? - 4/25/2025 - redaccion@diariocritico.com (Diariocrítico)
- Tras la muerte del Papa, resurgen las profecías del fin del mundo, Nostradamus, San Malaquías... - 4/21/2025 - ecifuentes@diariocritico.com (Eva Cifuentes (Diariocrítico.com))
- Gaudí será beatificado por el Vaticano - 4/15/2025 - redaccion@diariocritico.com (Diariocrítico)
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- Plex desmiente las supuestas declaraciones de su ex: "Es todo mentira y me parece una vergüenza" - 5/29/2025 - Laura Conde (Diariocrítico.com)
- "Uxue, me he foll*** a otra": el presunto mensaje de Plex a su novia por Aitana - 5/28/2025 - ecifuentes@diariocritico.com (Eva Cifuentes (Diariocrítico.com))
- Se le acumulan los desmentidos a la periodista que anunció que Clara Chía y Piqué habían roto - 4/24/2025 - Laura Conde (Diariocrítico.com)
- Aitana y Plex, ¿nuevo romance?: Fotos de ambos en República Dominicana avivan los rumores - 4/16/2025 - Laura Conde (Diariocrítico.com)
- Rafa Nadal y Xisca Perelló serán padres de nuevo: se confirma el embarazo - 4/9/2025 - ecifuentes@diariocritico.com (Eva Cifuentes (Diariocrítico.com))
LO MÁS LEÍDO
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- El ex director de la CIA señala el que puede ser el próximo país objetivo de Putin - 5/30/2025 - redaccion@diariocritico.com (Diariocrítico)
- 'Agosto impávido y nemoroso' de Fernando Caballero Bello, una magnífica novela sobre las siempre complejas relaciones humanas - 5/29/2025 - Juan Pedro Carrasco
- Los 100 mejores discos del primer cuarto de Siglo XXI (del 40 al 31) - 5/30/2025 - Sergio Ariza Lázaro
- Los hijos de Ruiz-Mateos, condenados a 7 años de cárcel por la estafa de Nueva Rumasa - 5/30/2025 -
- La razón por la que el Madrid se fija en el desconocido Angelo Stiller - 5/30/2025 - redaccion@diariocritico.com (Diariocrítico)
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