How Costco hacked the American shopping psyche

Dollar stretching meets treasure hunting at the bulk grocery store.

View in browser|nytimes.com August 31, 2024 Every year, more than 100 million Americans shop at Costco for groceries, gas, TVs, gold bars, pet coffins and more. But saving money is not the only motive. Kerry Tasker for The New York Times Here's how Costco has changed the way Americans shop. → Sign up for the Five Weeknight Dishes newsletter Fresh dinner ideas for busy people who want something great to eat, with NYT Cooking recipes sent to you weekly. Get it in your inbox Need help? Review our newsletter help page or contact us for assistance. You received this message because you signed up for updates from The New York Times. To stop receiving From The Times, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings. To opt out of updates and offers sent from The Athletic, submit a request. Subscribe to The TimesGet The New York Times app Connect with us on: Change Your EmailPrivacy PolicyContact UsCalifornia Notices The New York Times Company. 620 Eighth Avenue New York, NY 10018