How Beautycounter fell apart

A private equity firm bought the skin care brand. Then it lost $700 million.

View in browser|nytimes.com July 13, 2024 The skin care brand Beautycounter took off under a charismatic founder and a community of ardent promoters. Then a private equity firm bought it, and everything changed. Laura Thompson for The New York Times Here's how it lost a nearly $700 million investment. → Sign up for the Evening newsletter. Catch up on the biggest news, and wind down to end your day. Get it in your inbox Need help? Review our newsletter help page or contact us for assistance. You received this message because you signed up for updates from The New York Times. To stop receiving From The Times, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings. To opt out of updates and offers sent from The Athletic, submit a request. Subscribe to The TimesGet The New York Times app Connect with us on: Change Your EmailPrivacy PolicyContact UsCalifornia Notices The New York Times Company. 620 Eighth Avenue New York, NY 10018