View in browser The Power of Localization in Global PR and News Strategy By Zoë Clark, 7/21/2025 As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and one important aspect of that strategy is how you deal with news. You're unlikely to know those markets as well as you do your own, and there is certainly an art to getting it right. A successful international strategy is far more than just translating and sending out your press releases in multiple markets. The key things to think about are relevance and localization.  Read More Resources Business Wire Blog Sample Press Release Whitepapers and Webinars Request a Demo Business Wire, 101 California Street, 20th Floor, San Francisco, CA 94111, 415.986.4422 Unsubscribe Manage preferences